About the Workshop
There’s a growing need to expose, educate, and engage artists into making their passion and talent sustainable. The reality is that self-employed artists and creative entrepreneurs need to be equipped with the necessary skills to move their careers forward, evaluate progress, establish objectives, and to determine the best possible route to achieve career goals. This course is designed to guide you on the right path to success.
Professional Development for Artists is a program covering guidance in self-promotion, effective use of social media strategies, understanding the art market, strategic planning, and balancing studio time with business of art practices, all aimed to assist emerging and established artists in creating a pathway to success. The workshop encourages discussion, critiques, one-to-one conferences, research, learning together, and reflections on our own practices.
Students will need to bring a laptop, notebook, pricing history, CV, bio, artist statement.
You will leave inspired, refreshed, and more knowledgeable about the “business of art” and how to make the most of your artwork and art business. You will learn:
6 Points to Effective Self-Promotion
Living in the Digital Age
A Website is an Extension of your Brand
Importance of a Studio Visit
How to Price Artwork
About Frank Juarez
Frank Juarez is a gallery director, art educator, artist, author, advocate, and community arts leader living and teaching in Sheboygan, Wisconsin. Organizing local and regional art exhibitions, community art events, facilitating presentations, and supporting artists through professional development workshops, use of social media and networking has placed him in the forefront of advancing and promoting local artists and attracting regional and national artists to interact, collaborate, network and exhibit in Wisconsin.
Juarez is the art department chair at Sheboygan North High School. He is actively involved in local, regional, state, and national arts organization such as the Wisconsin Art Education Association, and the National Art Education Association. He has served as a board member in the following organizations: Milwaukee Artist Resource Network, Arts Wisconsin, and the Cedarburg Cultural Center. He is the founder/former director of the Sheboygan Visual Artists. In 2011, he has opened his first art gallery, the Frank Juarez Gallery in Sheboygan and has relocated to Milwaukee, Wisconsin. He has presented at local universities, colleges, galleries, and artist groups on the Business of Art | Art of Business. He is the founder of two projects focused on contemporary art and art education called The Midwest Artist Studios and the 365 Artists 365 Days Project. In 2015, he was awarded the 2015 Wisconsin Art Education Association Teacher of the Year and in 2016, he was awarded the 2016 National Art Education Association Wisconsin Art Educator of the Year, joined the faculty of the Vermont College of Fine Arts, joined SchoolArts Magazine as a contributing editor, and co-founded the Randall Frank Contemporary Art Collection Artist Grant Program. Recently, he has been elected to serve on the National Art Education Foundation Board of Trustees.
Frank Juarez Gallery